Two Decades of Google Searches: Macro Insights One final variable to keep in mind is that Google itself began to share more detailed search highlights with each passing year. pop culture and tech trends.Īs time goes on, social media and smartphone adoption increase the granularity and volume of searches, resulting in top trends that are more participatory, diverse, and global in nature. The people and topics featured in Google’s top trends lists evolves as time goes on, reflecting broader adoption of the internet (and Google Search) around the world over time. What are the most popular Google search terms, by volume? To be honest, they’re slightly less interesting than the top trending searches - YouTube is number one, followed by Facebook, then WhatsApp web. But his name doesn’t pop up on the Google trends list after 2017, since by that point, search volume for Trump had plateaued. After the election, interest in Trump remained high. They focus on growth rather than total volume, and in this dataset, trending terms gauge year-over-year growth.Ī good example is Donald Trump, who popped up in the news cycle during the 2016 presidential campaign. Trending searches are terms that have recently spiked in popularity. Volumeīefore diving in, it’s worth emphasizing how top trending searches differ from popular searches, which are measured by sheer volume. data and hand-selected their top picks, which are featured in the graphic above. Our editorial team dug through hundreds of top trending search terms from global and U.S. This graphic, using data from Google Trends, goes back 20 years and highlights some of the top keyword searches since 2001. Because of its dominant market share, Google holds a vast archive of keyword searches that, when analyzed, provide an interesting glimpse into the key themes that have captured the world’s attention over the years. Today, Google processes about 3.5 billion searches per day. We’re also continuing to spruce up our site.For decades, Google search has been a go-to source for many when looking up directions, keeping up with the news, or seeking information on new and unfamiliar topics. Use fullscreen mode in your browser for the biggest, purest eye candy.and a few design updates You can also pick any region currently supported by Hot Searches. You can customize the layout by clicking the icon in the upper-left corner and expanding it to see as many as 25 searches at a time. On the Trends homepage in the left-hand panel, you'll find a new link to "Visualize Hot Searches in full-screen." You’ll see the latest trending topics appear in a colorful display. In addition to Top Charts, now there's a vibrant new way to visualize trending searches as they happen. You can learn more about Top Charts in our Help Center. ![]() Top Charts provide our most accurate search volume rankings, but no algorithm is perfect, so on rare occasion you may find anomalies in the data. That way you see which topics are most popular on Google Search, however people search for them. ![]() When you look at a chart of sports teams and you see the Golden State Warriors, those rankings are based on many different related searches, like, and. Top Charts is built on the Knowledge Graph, so the data shows interest in real-world things, not just keywords.
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